These days, your customers prefer online information.
Some 329 million people read blogs each month, and 27 million pieces of content are shared each day. That’s why “content marketing” – a catch-all phrase that refers to how a brand might delivering custom content though its website and social channels – is key to building relationships and loyal customers.
The infographic below shows that people spend more than 50% of their time online reading content and an additional 30% of their time on social media, where the content is being shared. Clicks from share content are five times more likely to result in a purchase. (The data comes from a variety or sources, including Hubspot, Content Marketing Institute and iContact.)
The research finds that the greatest amount of content is being shared across the following:
- 93% email
- 89% social networks
- 82% blogs
- 81% message boards
Instead of cold calling customers, today’s businesses are making customers come to them through content marketing.
Why Content is King in SEO
Once upon a time, if you wanted to use SEO to increase your rankings, you simply crammed your website as full of keywords as possible. Some less scrupulous web designers crammed their sites full of popular, but irrelevant, keywords. Of course, that only worked for websites who only wanted to display ads and were not concerned with getting visitors to come back.
Today, SEO isn’t just for con men anymore. Respectable businesses are learning how to optimize their websites so they can be found by people who are searching for the products and services they want to sell. This means, of course, that they don’t just want visitors to drop by once. They hope to keep them coming back. This is why content is so important.
Webmasters and SEO experts have a saying: “Content is King.” It’s very true. A website’s content, even more so than its products, is what attracts visitors. If you can’t write good content yourself, TechKnowSys can help you by providing an author who can write SEO-optimized for your industry.
There are two important aspects of web content. For simplicity’s sake, we’ll call them Quantity and Quality.
Quality means that the content should be well written and be free from those embarrassing typos that make visitors wonder if your website really knows what it’s talking about. For our purposes, however, it also means that content should be rich in keywords, informative and interesting, so that the visitor feels they’ve learned something. Such is the power of Quality content.
Quantity, on the other hand, means that your website should be updated regularly with new content added. A visitor may return to an informational article once, or even two or three times, but if your website’s content never changes, eventually, there will be no reason for him to return.
How often should you add new content to your site? This is where experts differ. Some say once a week is often enough. Others say twice a day, at least. It depends on the nature of the site, of course; a website’s commercial blog should be updated once – or even twice – per day. Static content, however, can be added once or twice a week. Try to space it out. Going for weeks without adding anything then suddenly adding ten different articles isn’t going to get you anywhere.
We at West LA SEO believe it is important to add and update content on your website a few times a month i.e. 3-4 times a month for most small businesses which is our expertise. As soon as your website loses 1-2 positions it is definitely time to add content and update. DO NOT wait until you are hurt in the pocketbook as it is much easier to lose a position than to gain a position.
We at West LA SEO are real experts at creating content that engages your site’s visitors and converts into phone calls and business. Give us a call to start the process of increasing your business through online marketing.
To our business success
West LA SEO (424) 272-6228