Ignorance is not bliss when it comes to the world of SEO.
If you want to maximize your rankings in Google (and ensure that you are not penalized), you must take ownership of every element of SEO — from your link profile, to your onsite optimization, and so on. Some of the most common mistakes are..
Not Providing an XML Sitemap
Sitemaps are a way to tell Google about pages on your site we might not otherwise discover.
I have a simple rule of thumb when it comes to learning new SEO strategies – if I hear it on the grapevine I take it with a hefty pinch of salt, but if I hear it from Google I take it as gospel. That’s why my position regarding sitemaps is simple: if Google says it helps them to find pages on your site that they may not otherwise discover, I’m going to give them one.
But that’s not all there is to sitemaps. They can also be used to supply additional information about your website (such as how often you expect pages to be updated) and meta data relating to specific media types (such as the running time of a video). And if you are running a new site or one with only a handful backlinks pointing towards it, a sitemap can make a big difference in enabling Google to discover and index all of the relevant pages on your website.
In simple terms, a sitemap is simply a specifically formatted list of the pages on your site that you would like to be indexed by the search engines. You could create one manually if you like carrying out jobs that can be automated with ease. Otherwise I have a couple of suggestions:
to be continued